PRSA NJ Spring Newsletter

TornettaPresident's Note

By Kristine M. Simoes, APR

Dear Members:

“If we could just find out who's in charge, we could kill him.” George Carlin

The term ‘in charge’ is an impressive title indeed. But with it, inherently comes the fact that people want to kill you. I’m hoping to follow the past leaders of PRSA NJ who have led our chapter successfully, kept us financially solvent and have increased our professional scope. Most importantly they all made it out alive.

I believe people like us keep from getting killed through the support and expertise of our leadership team. Our new board braved the sub-zero weather to join fellow PR colleagues at great kick-off dinner with award-winning journalist Brian Thompson of NBC New York in January. I was grateful to meet our new members and to show my appreciation to those who continue to serve us in 2014.

My most sincere thanks to Jennifer Tornetta, immediate past president, for leading this chapter, always providing a strong and reassuring voice and being one of my closest and trusted confidants. I look forward to closely working with David Patti, president elect, whom I’ve come to know recently as a valued and trusted professional. I extend a welcome to Loren Waldron, vice president, no stranger to our chapter as she’s expertly guided and coordinated our annual Pyramid Awards for years. Joe Gargiulo, treasurer, a position most PR people don’t quickly embrace, keeps us fiscally responsible and is a consummate professional. AnnaMaria Lalevee, secretary, keeps our meeting minutes and tasks on track each month.

We are extremely fortunate for our directors-at-large, Cecelia Coakley, Ken Jacobs, Tim Schramm, Chris Biddle, Laurie Wheeler, Hillary Blum and Heather Steel, who lead programming, take on special projects and work throughout the year in the interest of our members. They are joined by our committee chairs in their active, passionate guidance.

We welcome your thoughts and ideas for any programs. Please consider submitting an idea for a program or event to our events chair, Tony Ciavolella. We’ve already hosted some successful events this year. Our Senior Pros group and Small Business Pros forum host meetings just about bi-monthly. Last month, we hosted an excellent Measurement and ROI event and this month a successful Future of Journalism Panel.

Looking ahead we’ll host a Small Business Pros Event April 29, and a Changing Landscape Media Panel on May 8. We look forward to seeing everyone at our biggest event of the year, The Pyramid Awards on June 18.

Our objectives this year include more cohesive, cooperative programming, increasing our PRSSA mentorship, and positioning our board members as resources to support our membership. We hope to foster professional alliances with more existing NJ/PA communications organizations to increase membership and networking capabilities. We are committed to partnering with like-minded organizations, including the Jersey Shore Public Relations and Advertising Council; New Jersey Marcom; and the Public Relations Council of Greater Atlantic City.

I look forward to an exciting year in this unique opportunity to serve our chapter. While I can’t say I’m ‘in charge,’ I can say that as long as you keep me alive, I’ll stay fully committed to PRSA NJ and its members. I hope to continue the work of our chapter past presidents by motivating our membership to share their time and talents, supporting our growth and building professional alliances with other groups.

Reach out to us through, on Facebook, Twitter or LinkedIn, or to any of your leadership team individually with any questions or ideas.

Big thanks to Laurie Wheeler, advocacy chair for tireless work on this newsletter.

Kristine M. Simoes, APR

PRSA NJ President

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Upcoming Events: Meet the Media May 8, 24th Annual Pyramid Awards June 18th
Ideas, suggestions, or comments about this newsletter? Contact Laurie Wheeler at
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